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Abstract - PATIENT CENTRICITY IN TODAY'S MILLENNIAL GENERATION – STAYING RELEVANT IN TIMES OF SOCIAL MEDIA AND CONSUMER EMPOWERMENT

Ban Joseph Ang, RPh, MBA

Ortho Clinical Diagnostics Philippines

With the recent wave of technological advancements, observable changes in how live of our lives the last 10 years have been well documented. This has also given rise to the empowerment of the Millennial Generation, armed with information and spoiled for choices and options, this generation have made significant impact in almost all aspects of the society and industries including healthcare.

This course will give participants a good understanding of the millennial generation, how they came to be, their influences, instincts and tendencies. The course also takes on the 7 ways of how this generation is changing the healthcare industry, thus giving more importance and focus on patient centric health delivery system.

With increasing demand and the changing demographics of patients, patient centricity takes the center stage, the course provides the participants on opportunity to see some initiatives that have impacted patient experience and how this has benefited not just the patients but the healthcare institution as well.

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